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Representatives of the Côte d'Ivoire National Basketball Team Visited StarTimes 2019-08-27 00:00:00   source:

On August 27th, representatives of the Côte d'Ivoire National Basketball Team visited the headquarter of StarTimes. Zou Lu, general manager of French zone of StarTimes, and Shi Maochu, the head of sports channel, received the reception. 

Côte d'Ivoire National Basketball Team came to China to participate in the FIBA Basketball World Cup 2019 which will be held from August 31st to September 15th.

2019 FIBA is one of the highest-level basketball events held in China since the 2008 Olympic Games, and it’s the first time in FIBA ​​history that 32 teams will participate in the game instead of 24 teams. As the official broadcaster of the event, StarTimes has all media broadcasting rights in all languages ​​in sub-Saharan Africa (including South Africa).

Paolo Povia, coach of the Côte d'Ivoire National Basketball Team, said: “The enthusiasm of StarTimes has gave me many surprises. I have seen a lot of high-quality content about Côte d'Ivoire, basketball and the World Cup in the company. I think one of the best ways to promote basketball games is through television.

Zou Lu said: “StarTimes has always spared no effort to promote basketball in Africa, hoping more people can notice the development of basketball games.” He also mentioned, “Many African countries have long traditions of basketball games, so this continent is full of potentials. This year, there are five African teams participating in the World Cup. We hope that African basketball team can attract the world’s attention in this time and making African truly fall in love with basketball. ” 

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