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CBC Launches Mobile Paper Service 2011-05-16 16:08:17   source: marbridge consulting

National CMMB mobile phone TV operator China Broadcasting Corporation (CBC) launched its new "Jingcai Baozhi" mobile paper service today, signing content partnership agreements with China Daily, China Youth Daily, the Economic Observer, Southern Weekend, and China Soccer. The electronic versions of all five papers will be published simultaneously on the CMMB Jingcai Baozhi service, which will integrate content from traditional newspapers into a more readable format and transmit the news to subscribers' mobile handsets over the CMMB network.

There are more than 20 mln CMMB terminals in China at present, with approximately 10 mln paying subscribers. The main services offered over the network are local television content, navigation services, financial information updates, and other data services. The Jingcai Baozhi newspaper service will begin with a commercial trial in Beijing.

By the end of this year, Jingcai Baozhi is expected to have partnerships with 50 newspapers and 20 device makers, covering a range of more than 30 terminals in 8 device categories, from mobile phones to e-readers, tablet computers, personal media players, and GPS devices.

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