Interactive advertising is also known as EPG advertising. It is an advertising resource supporting different forms, such as graphics, video, text and so on. It can be showed while switching the TV on, watching TV and changing volume or channels. Because of its various forms and scarcity of resources, it has a great market value. With the large-scale switch to digital TV and the increase of the numbers of subscribers, the market value of EPG advertising will be more and more important.
Making use of our own technology and professional marketing advantages, StarTimes Video Supermarket will work with radio and television companies to maximize the value of existing advertising resources and co-manage the related advertising resources.