With the Developing of social and advertisement industry, integration of business advertisement and Digital TV become a trend and tools for profit. Therefore, the advertisement post system in Digital TV HeadEnd is essential. Using advertisement post system to post the advertisement to the STB and TV can not only display the advertisement but also send useful information to users.
(1) Advertising Release Server Subsystem: Advertisement post server subsystem is core of the whole system. It integrated with different Digital TV connector equipment according the different type of AD.
(2)Advertisement Release Manage subsystem The core function of release management subsystem is advertising resources management and release management.
(3)Unified Data Broadcast Platform It is responsible for publishing the related content, and broadcast the advertisement information to STB and TV.